About the SWOT Matrix

Transforms SWOT insights into strategic actions through systematic pairing of internal and external factors, featuring guidance for capitalizing on strengths and addressing weaknesses.

What is SWOT Matrix Analysis?

Maps internal/external factors into four strategy types:

• SO: Leverage strengths for opportunities
• WO: Overcome weaknesses to pursue opportunities
• ST: Use strengths to mitigate threats
• WT: Address weaknesses to avoid threats

Why It Matters

Converts static SWOT analysis into dynamic action plans. Helps organizations systematically develop strategies by combining internal capabilities with external conditions.

Benefits

• Structured strategy development framework
• Action-oriented prompts for each quadrant
• Clear implementation guidance
• Visual organization with color coding
• Built-in prioritization system

How to Use

1. List factors

• Document internal strengths/weaknesses
• Record external opportunities/threats

2. Develop strategies

• Create specific actions for each quadrant
• Follow built-in strategic prompts

3. Plan implementation

• Prioritize actions
• Assign responsibilities

Use Cases

• Strategic planning
• Business transformation
• Market expansion
• Risk management
• Competitive positioning
• Resource allocation
• Change management

Technical Essentials

• Four strategy quadrants
• Action prompts per section
• Implementation guidance
• Color-coded organization
• Expandable cells

Transform analysis into action with systematic strategy development and clear implementation paths.