About the Template

Enables systematic competitor analysis through preset SWOT categories, offering direct comparison of internal capabilities and external factors across multiple organizations.

What is SWOT Competitive Analysis?

Evaluates 20 key factors across four SWOT dimensions:

• Strengths: Brand, workforce, products, operations, service
• Weaknesses: Resources, technology, skills, reputation, processes
• Opportunities: Growth, development, technology, partnerships, expansion
• Threats: Competition, economics, technology, regulation, supply chain

Why It Matters

Provides structured competitive intelligence through standardized comparison points, enabling data-driven strategic decisions.

Benefits

• Pre-defined evaluation categories
• Multi-competitor comparison
• Standardized assessment framework
• Visual organization by SWOT element
• Ready-to-use factor definitions

How to Use

1. Self-Assessment

• Rate your business across categories
• Document supporting evidence

2. Competitor Analysis

• Research competitor positions
• Complete comparison columns

3. Gap Analysis

• Identify competitive advantages/disadvantages
• Determine strategic priorities

Use Cases

• Competitive analysis
• Market positioning
• Strategic planning
• Product development
• Investment decisions

Technical Essentials

• 20 predefined factors
• 4-way comparison matrix
• Color-coded sections
• Expandable cells

Enable data-driven competitive analysis through systematic factor comparison.